Deliveroo mengandalkan dapur hantu dan pengiriman bahan makanan untuk menonjol dari pesaing, dan Walmart mengumumkan pusat pemenuhan eCommerce baru. Selain itu, Kepala Pemasaran Tacos Torchy, Scott Hudler, memberi tahu PYMNTS bagaimana elemen kejutan dan kegembiraan membantu program loyalitas rantai membangun pengikut yang setia.

Deliveroo Uses Grocery, Ghost Kitchens to Make Its Labor Model Work

Saat Deliveroo dan para pesaingnya berlomba untuk memenangkan pembelanjaan pelanggan pesan-antar makanan sesuai permintaan di seluruh dunia, perusahaan yang berbasis di London, Inggris ini memanfaatkan layanan pengiriman bahan makanan untuk mencapai skala yang dibutuhkan untuk membuat model ekonomis masuk akal. Meskipun pengiriman bahan makanan sendiri kurang menguntungkan, menambahkan layanan di atas penawaran restoran yang ada memungkinkan perusahaan untuk menggunakan tenaga kerjanya dengan lebih baik.

Roundup Grocery: Aldi Menjatuhkan Deliveroo; Walmart akan Membuka Pusat Pemenuhan eCommerce

Aldi is pulling its stores from Deliveroo’s marketplace, while Walmart has announced a new fulfillment center. Plus, a checkout tech startup has announced a $10 million funding round, and Stop & Shop has rolled out a new eCommerce offering.

Restoran Meluncurkan Penawaran Loyalitas Di Luar Standar Poin per Dolar

Austin, Texas-based brand Torchy’s Tacos, which has 100 locations across 11 states, announced the launch of its rewards program earlier this month, offering surprise rewards that members cannot anticipate or control. “We wanted to build a loyalty program that was not just points and punches,” Torchy’s Tacos Chief Marketing Officer Scott Hudler said. “We wanted to build something that was fun and unique and different.”

Food delivery aggregators were once considered rarities reserved for special occasions, primarily used by young, tech-savvy consumers, but they have fast become a staple in many American households that defy any single demographic. The pandemic has made Americans’ desire for seamless, customizable dining experiences more apparent, with more consumers now preferring the ease of convenient, frictionless, aggregator-assisted ordering experiences.